Sports betting firm SportPesa have entered into a partnership with the Kenya Tourism Board and Kenya Airways to promote sports tourism in the country.
This follows SportPesa’s partnership with Hull City, an English Premier League club, a venture which presents an opportunity to market Kenya as a sporting hub.
SportPesa CEO Ronald Karauri said football had joined the sports disciplines that have become the pride of Kenya.
“This presents an opportunity to promote our country with its unique wildlife and scenery through sports tourism,” he said during the announcement of the partnership at Kasarani Stadium, yesterday.
Following the firm’s partnership with Hull City, a select Kenyan side dubbed SportPesa All Stars will play a friendly match against the EPL side on February 27 at KCOM Stadium in England.
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Kenya Airways Marketing Director Chris Diaz said the national carrier is proud to be part of an initiative that promotes football and development of talent.
“We would like to extend our congratulations to the Allstars team and Hull City. This is a big game and achievement for Kenya,” Mr Diaz said adding that Kenya Airways, as the Pride of Africa, “is only too glad to connect the world to Africa.”
Wausi Walya of Kenya Tourism Board said that public private partnerships such as the one between the three entities brings together stakeholders with different skills and resources with the aim of improving the attractiveness of a regional destination and improve the overall management of tourism.
“Partnerships can also be leveraged for tourism, marketing and promotion and we look forward to showcasing the best of what Kenya has to offer on and off the field while in Hull,” she said.
The match will be aired on KTN News, Bamba Sport and DSTV’s SuperSport 9 from 9.30 pm.