×
App Icon
The Standard e-Paper
Fearless, Trusted News
★★★★ - on Play Store
Download App

Man Utd announce tie-up with China online giant Alibaba

Manchester United have announced a tie-up with China’s Alibaba Group.[Courtesy]

Manchester United on Friday announced a partnership with China's technology giant Alibaba Group, boosting the club's engagement with its Chinese fanbase.

The partnership will see Manchester United content, including selected first-team matches, highlights and localised original productions, available to around 700 million consumers across Alibaba's platforms, according to the Premier League club.

Get Full Access for Ksh299/Week.
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in