The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Southampton's Chinese owner Gao Jisheng (centre) at the Premier League game against Chelsea at St Mary's Stadium last year [Courtesy]
The clink of champagne glasses in the Southampton boardroom could almost be heard in China after the Premier League team this week announced "the biggest sponsorship deal in the club's history".
Chinese-owned Southampton said it was "delighted" at the agreement with LD Sports, though financial details were not disclosed of the deal that will see the firm's logo emblazoned on the team shirts.
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