Too old for Tik Tok? Not these elderly farmers

Farmer Solomon Njoroge rehearsing before recording his farming activities of the day for his social media audience. [Rosa Agutu, Standard]

Social media usage has come a long way, from the ancient day when the elderly believed it was meant to mislead young people, to religious leaders chiming in by saying is a tool for evil, to now where sermons are done via social media.

And with that change has come the new 'creature' called social media influencer. In simple terms influencers are used by brands to lure consumers into buying their products hence being influenced.