E-commerce has taken shape in Kenya with the COVID-19 pandemic cementing the shift to online business. Those who had online businesses have also taken the chance to restructure their platforms to better serve their customers. As such, cash transactions have also been overtaken by virtual transfers through mobile apps and swiping of cards.
Mobile money has become king in this era and people have grown comfortable with completing all their daily financial transactions through their phones from banking large sums of money to purchasing of basic utilities.