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The International Trade Centre (ITC) has called on youths to embrace e-commerce and tap into global online sales worth Sh2,600 trillion ($26 trillion).
This is as the Africa Continental Free Trade Area (AfCFTA) gets off the ground in 2021. “Online marketplaces could drive inclusive growth across Africa, with e-commerce likely to create as many as three million jobs by 2025,” ITC Executive Director Pamela Coke-Hamilton told a trade forum in Nairobi last week.
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