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Radio:The talent vampire

By Chiquitta

Ever since it caught the attention of radio executives that entertainment personalities make good presenters, there has been an open door policy for Kenyan artistes auditioning for radio. For radio honchos, it’s a win-win situation. The well-known artiste already has a following and thus will bring in listenership and the artiste by virtue of being on radio will continue to be in the public spotlight.

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