Please enable JavaScript to view advertisements.
×
App Icon
The Standard e-Paper
Kenya’s Boldest Voice
★★★★ - on Play Store
Download App

Sh44 billion: Premier League leads Europe in kit sponsorship revenue

The 20 football clubs in the 220/21 season. [Photo: Courtesy]

Premier League sides generate more than $409 million (Sh44 billion) a season from having partners' logos on the front of club shirts, almost double that of Bundesliga teams, a GlobalData study showed.

The study said the average value of Premier League deals was over $20 million, while the average in Germany was just over $11 million and $10.6 million in Spain.

Premium Article

Get Full Access for Ksh299/Week.

Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Support Independent Journalism

Stand With Bold Journalism.
Stand With The Standard.

Journalism can't be free because the truth demands investment. At The Standard, we invest time, courage and skills to bring you accurate, factual and impactful stories. Subscribe today and stand with us in the pursuit of credible journalism.

Pay via
M - PESA
VISA
Airtel Money
Secure Payment Kenya's most trusted newsroom since 1902