Social media now a battleground for votes, but...

Online sources and social media are now the most-accessed sources of news. [iStockphoto]

In the 2017 election, social media especially Facebook, played a huge role. This was largely done through the infamous British company Cambridge Analytica, which was accused of widespread manipulation.

Five years later, Facebook’s role has dramatically increased. Since 2017, the number of Kenyans with a Facebook account has nearly doubled from 7.1 million to more than 13 million. So one in four Kenyans online, is on Facebook.