Tigoni women bringing out the 'cool' in farming with a very new market idea

I have never been given a business card with the title “Farmer.” Yet farming is one of the most common professions in Kenya. It is, however, not considered cool like medicine or law. The image of an elderly man struggling with a jembe to make a living or milking cows puts off many would-be farmers.

Yet farming is nobler than the noble professions. There is something magical seeing seeds sprout or milk coming from the teats of a cow.