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Nostalgia: National days were a cash cow for media

When 20th October was known as Kenyatta Day, newspapers enjoyed lots of cash, thanks to revenue generated by loyalty advertisements placed on their pages.

Government agencies and state corporations would fall over each other to buy space in the dailies to send congratulatory messages to his Excellency the President who was Daniel Arap Moi. It was almost impossible for any government parastatal to miss out on the list of advertisers.

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