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Tourism marketer heads to India and Spain to market destination Kenya

By Philip Mwakio | January 22nd 2019

Kenya Tourism Board (KTB) will be leading local travel trade partners on marketing missions in India and Spain as the country seeks to grow tourism numbers to 2.5 million  by 2022.

A statement issued by KTB  stated that over 10 Kenyan travel trade partners will pitch tent from January 23 to January 25 2019 at the Bombay Exhibition Centre in Mumbai, India to woo travelers to Kenya at the Outbound Travel Mart (OTM).

OTM is a leading travel show in the Asia – Pacific region which acts as a gateway to India’s largest travel markets.

India is ranked among Kenya’s top five tourists source markets from the Asian continent and is considered among the fastest growing outbound tourism travel markets, accounting for 50 million outbound tourists by 2020.

KTB Chief executive officer Dr. Betty Radier, says Indiaremains a crucial outbound market through which Kenya can continue to grow its tourism arrival figures that closed at 125,032 last year, a 6.17% growth compared to the previous year.

Last year Kenya crossed the 2 million mark in international arrivals into the country with 2,025,206 tourists up from 1,474,671 reported in 2017, indicating a 37.33 % growth.

“India is an important market for Kenya and we have lined up other initiatives and investments that would boost brand awareness through sports such as Cricket, golf, as well as film making” says the CEO.

She disclosed that KTB will this week be hosting Film fare, one of the most famous Bollywood magazine for a shoot on diverse tourism products and experiences in the country presenting an opportunity for film makers to showcase Kenya as a filming destination.

Dr. Radier said consumer activation programs, as well as travel trade sensitization are among activities planned to popularize Kenya in the Indian market.

According to the CEO, ease of connection to Kenya through the national carrier, Kenya Airways, that flies twice daily from Mumbai to Nairobi among other airlines has also contributed to the growth of numbers from the market.

At the same time, KTB will join thousands of exhibitors at IFEMA conference center in Madrid during for the International Tourism Trade Fair (FITUR), in Madrid, Spain from 23rd to 27th January 2019.

Spain has been recording a growth in numbers for the past years, with potential for further growth. Last year, the market posted 25,027 arrivals, translating to 1.24% growth recorded in the previous year.

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