Fame first came to Steven Otieno, alias Stevo Simple boy in form of a meme. Someone took his mugshot, inserted a cheeky message and shared it on Facebook, teasing him for his looks.
The year was 2016. Within a short time, there were variations of the meme, but the theme remained the same: they thought his face was interesting. The comments on his photo bordered on cyber bullying, but Otieno says he stood unnerved despite the many times people said he resembles a baboon.