Three things consumer brands should consider in adopting blockchain

NAIROBI, KENYA: The retail and consumer packaged goods industries are among the latest to consider the advantages of blockchain.

Proponents say that quality, reliability, authenticity and the safety of products can be assured. Supply chain partners know for certain if an item they ordered is actually being delivered because blockchain provides a real-time perpetual up-to-date history. As every member in a retail network becomes instantaneously accountable, blockchain provides entirely new ways to create value and build brand reputation.