Private sector confirms Kenya as Africa's leading commercial and trade hub

Key private sector players in Kenya have come together to sell the country as the preferred trade and commerce hub for Africa.

Through a campaign dubbed ‘WHY THE FUTURE IS KENYA’, business leaders celebrated Kenya’s status as an investment hub with the premiere of a short film and campaign launch at Nairobi’s Coca-Cola Auditorium.

Brand Kenya Chairman, Chris Kirubi said Kenya is ahead of its peers, thanks to factors including rapid innovation, thriving business environment, as well a rising middle class. Business leaders participating in the campaign include Ahmed Rady, GM Coca-Cola Central, East and West Africa, Jeremy Awori, CEO Barclays Bank Kenya; Bob Collymore, CEO Safaricom; Charles Murito, Country Manager, Kenya, Google; James Mworia, CEO Centum; Corine Nana, CEO Oracle Kenya and Adil Popat, CEO Simba Corporation.

The leaders narrated their personal accounts on the ease of doing business in Kenya to promote the campaign.