Jambojet partners with Tria Group, to advertise during flights

Trushar Khetia,CEO Tria Group (right) and Judy Waruiru,Jambojet Head of Sales & Marketing during the unveilling of the business partnership between Tria Group and Jambojet at the Royal Orchid hotel,Westlands,Nairobi. Tria Group is an out of home advertising and company and will be doing experiential marketing for Jambojet.PHOTO/ELvis Ogina (NAIROBI) APRIL 22ND,2017

Advertising firm Tria Group has signed a partnership with low-cost airline Jambojet on in-flight ads.

The deal targets the flying audience with disposable income. "Majority of the travellers earn an income of up to Sh100,000, while those on business travel earn an income of between Sh300,000 and Sh400,000," said Tria Group founder and chief executive Trushar Khetia. The partnership was unveiled during an airplane-themed event on Friday.