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Race against time: Obsession with looking forever young

Race against time: Obsession with looking forever young
Race against time: Obsession with looking forever young (Photo: iStock)

Across the world, and increasingly here in Kenya, women are chasing a dream that is both ancient and painfully modern: the desire to age backwards.

It is no longer enough to live long. The real hunger is to look young, to keep the skin tight, the hair lush, the body toned. Social media has turned youth into something more than a passing stage of life; it is now a currency.

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