Rooted in passion: Cultivating change using leafy vegetables

Rooted in passion: Cultivating change using leafy vegetables (Photo: Carren Jobita)

When Carren Jobita started growing African leafy vegetables in 2023 out of passion, she had no idea this venture would turn her into a successful entrepreneur. Her hard work, dedication and resilience have propelled her to great heights.

Briefly introduce yourself

I am a social changemaker passionate about sustainable development and environmental conservation. I am the founder of Jopish Integrated Farm in Kisumu, which is currently rebranding to Eco Alchemy. At Eco Alchemy, we embrace a circular business model where different elements work together harmoniously. We grow leafy African vegetables, rear poultry, and utilise black soldier fly farming to convert waste into valuable resources. Our mission is simple: to promote eco-friendly farming practices that prioritise sustainability while creating economic opportunities.