At City Market, Nairobi, the popular florists zone in the city, florists are gearing for the boom time, the season when they have the highest sales of bouquets in the year. Rose Njuguna has had her florist space there for over 10 years and having known the drill, she is optimistic that this Valentine's won't disappoint.
"I already have many bookings, many have ordered bouquets for delivery to their loved ones. Most of the bouquets are Sh1,500 to Sh5,000," she says.