P&G’s Always wins over Kenyan women with growing range

In a 2021 IPSOS report, Always was ranked the 4th most loved brand by Kenyan women. In recent years, Always has grown its offering to include new variants such as its Always Cotton Protection into the market adding to the existing product portfolio. This new sanitary pad is 100% organic, unscented and dye-free, perfect for the Kenyan consumer who is looking for extra comfort during that time of the month.