Invest more in women football to cash in on the rising interest

Ulinzi Starlets' Providence Mukalo in action against Trans-Nzoia Falcons' Joan Naliaka at the Ulinzi Sports Complex in Langata, Nairobi. [Kelly Ayodi, Standard]

I am no football fan. Unlike many Nairobians, I do not "own" any team in the much-loved English Premier League and so lack bragging rights when "our" team wins.

But for some reason, I am fascinated by the World Cup. Every four years I religiously watch all matches at this global football bonanza, including group games.