President William Ruto on Friday commended the efforts of comedians Timothy Kimani aka Njugush and Eddie Butita in utilising their creativity to make money.
Speaking during the Kenya National Drama Festival State Concert at State House, Nairobi, the Head of State said the two had set the bar in making a living from monetising their content.
He added that they probably make more money than his salary.
“Njugush and Butita are great artists who today are monetising their content. Pongezi sana…those two young men are making more money than my salary.
“Msiwaone hivi ati wamevaa sijui T-shirt namna gani…they are serious entrepreneurs. Congratulations for being the example to many of our young people and knowing that the creative space, the YouTube space is available for jobs for our young people,” said Ruto.
Njugush, on his part, lauded the President for being intentional on matters art and championing creatives.
“We’ve come to this place so many times for drama festivals, but this is the first time there’s a stage – a downstage and an upstage.
“I remember coming here when the late former President Mwai Kibaki was still in power. We came to perform for him and we performed to the point of throwing ourselves on the grass. This was because we were in front of the President… only to be told after the performance that the President had stepped out for a few minutes,” he said amid laughter from those present.
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Having risen from being a cast member of Real Househelps of Kawangware, Njugush has made it big as a content creator through humour and creative thinking.
His concept Through Thick and Thin (TTNT), a stand-up special that started in 2020, has become a fan favourite and the fourth edition was held on May 27, 2023, at KICC.
So successful was the show that together with his wife Celestine Ndinda aka Wakavinye, they went global, with four more shows lined up in Adelaide, Perth, Melbourne and Sydney, Australia.
Njugush currently has 2.5 million followers on Instagram and over 600k subscribers on his YouTube channel.
Butita, on his part, started stand-up comedy in 2010. Having grown up in Kariobangi, he mostly centred his jokes on the life he went through and upon getting a slot on the Churchill Show, he never looked back.
He has risen from drafting jokes for fellow comedians to scripting plays and popular TV shows. He is also the founder of SPM Buzz, a media company transforming the entertainment space.
Butita was also part of the team that scripted a Swahili version of the Netflix hit The Upshaws, a flick created by Wanda Sykes.
The project was a major success that he once joked that the money he made would sustain him for years.