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Why retail investors have shunned NSE's alternative market segment

NSE CEO Geoffrey Odundo, Nairobi Business Ventures Chairman Haresh Soni, NSE Chairman Kiprono Kittony and ABC Group Managing Director Shamaz Savani at NBV's Bell ringing ceremony.[Wilberforce Okwiri,Standard]

When the Nairobi Securities Exchange (NSE) launched the Growth and Enterprise Segment (GEMS) in 2013, there was optimism across the board that this would be the major instrument to unlock a years’ long drought of listings at East Africa’s largest bourse.

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