Hardest sales are the best clients

 

MIRIAM AWINO OPIATA

MIRIAM AWINO OPIATA, 21, is a direct sales agent at Eco Bank Kenya. GARDY CHACHA found what her job entails and what she likes about it

What does a direct sales agent do?

My job entails identifying a potential consumer of the bank’s products, talking to them about the product with the intention of getting them to purchase (and consume) it, getting feedback from our customers to ensure they are comfortable and introducing the products to those who don’t know about them.

How do you ensure you perform at your peak?

By being dedicated to my work. I get satisfaction from work well done.

What is the etiquette of doing what you do?

As a person who interacts with many different people everyday, image matters a lot. I, therefore, have to ensure I am smartly and decently dressed at all times. What I say, the language I use and my manner of communication are also key.

What is your full day like?

I wake up at 5pm, start my day with a prayer and then prepare to go to work. I report to work by 8am or meet my first client. My whole day entails meeting different individuals either directly or through an event organised by the bank. I always report back to the office at 5pm to reconcile my daily achievements, comparing them with my targets for the day. I plan for the next day and retire home by 8pm.

How did you end up as a direct sales agent?

I applied for the position and went through the normal recruitment process. I believe it’s never too early for an achievement and no one is too young to pursue their heart’s desire. Self-driven and enthusiastic young people are in high demand and any company would be pleased to hire them.

What is your goal in life?

I want to be among the youngest people to contribute to the economic development of our country and to be a mentor to young girls.

What are the challenges of your work?

The industry is very competitive due to the many banks in Kenya. I have to go out of my way and put in extra effort to stand out. I think the best clients are usually the hardest to get and it takes a combination of the best sales qualities to get them.

Where do you see yourself in future?

Right now I want to grow in this field. I would like to become a relationship manager in a bank and maybe later move to a challenging position.

What are you doing to achieve that dream?

I am offering my best services and skills in my current position. I am also a part-time student at the University of Nairobi pursuing a Bachelor in Commerce.

Is this what you wanted to do when you were growing up?

No. I dreamt of being an advocate in a court of law, but as I grew older, I realised I am more of a banker than an advocate.

Tell us about your educational background?

I went to New Light Junior Academy in Nairobi and joined Keveye Girls High School in Western Kenya where I cleared in 2009. I enrolled for my degree course in 2010.

What do you love about your job?

Being social, I enjoy meeting new people and making friends, and my job gives me that.

What principles do you live by?

Every accomplishment starts with a decision to try.