Over the past weeks, Isaiah Carrier, 24, popularly known as Baba Jimmy, has become a TikTok sensation after viral clips of the 'Mzungu man' fluently speaking Swahili hit the airwaves.
The Wajumbe Records founder, who lives in Matunda, Moisbridge in Kakamega County, has quickly become a household name. Many Kenyans, including celebrities, are doing challenges of his viral clips, which have garnered millions of views. He boasts more than 106,000 followers on TikTok and over 1.2 million likes.