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In 2021, planning a live event was a game of chance. Some events, such as Sol Fest, Sauti Sol’s concert, were well-attended, with 6,000 people in attendance while for others, attendance was surprisingly low, barely cracking 500 attendees.
What made the difference? Some people opined that Kenyans prioritise foreign musicians over local artistes, so when a foreign artiste headlined an event, they were sure to turn up.
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