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The Odie factor: Meet video director taking music industry by storm

Odie [Photo: Instagram @ivan.odie]

Ivan Odhiambo alias Ivan Odie is not your regular 29-year-old neighbourhood lad. The albeit nonchalant yet utterly down-to-earth video director and producer is taking the music and art industries by storm, if his work repertoire is anything to go by.

Odie has been the brains behind a lot of the music videos on rotation on the charts locally and the continent over. Ivan directed Tanasha Donna’s debut music video ‘Radio,’’ that went on to top charts both locally and on the continent, ushering her as Kenya’s next big music star. He would then go on to direct her other eye-catching videos like ‘Nah Easy’ and ‘Sawa,’’ all of which have faired well on the charts. His current project, rapper Jovie Jovv’s new album, is more than bona fide proof that Odie is not slowing down anytime soon.

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