Why Kidum has 47M reasons to sing for unity

Kidum [Photo: Courtesy]

All crispy in a long white top and pants with matching black and white shoes, a composed Jean-Pierre Nimbona aka Kidum gestures with a warm friendly touch. His six member-band, also strutting the white look, is chilling in anticipation. After he gives the prompt sign, meticulously, everyone goes on queue. Live music has never felt as enthralling as this experience before. Literally, it’s good music to the ear.

We are at the Standard Group PLC studios on Mombasa Road where a dozen of celebrated musicians have come to rehearse ahead of the much-anticipated 47 Million Reasons campaign that kicks off tomorrow. Award winning boy-band H_Art the Band as well as the reigning Pulse Music Video Awards (PMVA) Best Female Video winner Nadia Mukami are here.