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The Standard e-Paper
The Standard
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Marketing segmentation and target audience illustration [Courtesy]
The cliché ‘numbers do not lie’ is on trial. The truth that numbers tell is being questioned.
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