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This week, there has been a lot of hue and cry following the announcement by American food chain Kentucky Fried Chicken (KFC), that they had run out of potatoes. Today, I will weigh in on the issue. Yes, there is an opportunity for potato farmers to supply produce to big brands like KFC. But first, they must meet tight quality standards established by the global food system. I will shed more light on this.
Tuber quality
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