Azimio la Umoja's presidential campaign failed on strategy, not agents

At the height of the 2022 presidential campaigns, the mobilisation machinery behind Raila Odinga’s candidature was visibly energetic but strategically hollow. While Azimio invested heavily in rallies, coalition building and elite endorsements, it failed at the most fundamental level of any serious presidential contest: Organising a professional, disciplined and coherent campaign secretariat capable of translating political capital into electoral victory.