The Standard Group Plc is a
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Lioness Rally Lisa Christoffersen and her navigator Christabel Wacuka during the launch of Standard Group Media's sponsorship for their Lioness Rally Team for 2026 calendar in Nairobi, on January 3, 2026. [Elvis Ogina, Standard]
The Standard Group PLC has thrown its weight behind women in motorsport after announcing a sponsorship partnership with Kenya’s all-women Lioness Rally Team for the 2026 calendar.
This move expected to boost female participation, visibility and grassroots growth in rallying.
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