Chinese automakers rev up for Kenyan market takeover

Aurelien Glay, Caetano Kenya, Managing Director and Dr Sylvia Agani Caetano Kenya Commercial and Marketing Director during the unveiling of the Chery Tiggo 4 Pro. [Courtesy, Caetano Kenya]

More Chinese car brands are targeting Kenya as they expand into East Africa and the African market with Caetano and Jetour being the latest entrants in the market. 

Majority of these brands are introducing electrical vehicles to the Kenyan roads, aligning their business models with government’s strategy to increase the use of clean energy vehicles and reduce fossil-fuelled mobility.