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MSMEs urged to embrace AI for enhanced customer experience

Institute of Customer Experience Chairman Joseph Choge signs an MoU with Chantel Botha, CEO of Brand Love Global, South Africa, in Naivasha, on April 21, 2023. [File, Standard]

Micro, Small, and Medium Enterprises (MSMEs) have been urged to prioritise customer experience by adopting artificial intelligence (AI)-powered solutions to track customer data, streamline operations, and boost client satisfaction.

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