Nacada's proposed rules threaten formal alcohol market, tax inflows

Interior and National Administration Cabinet Secretary Kipchumba Murkomen flanked by NACADA  Chairperson Rev. Dr. Stephen Kiptoem Mairori, according and CEO  Dr. Anthony Omerikwa during launch of NACADA National Policy for prevention management and control of alcohol, drug and substance abuse launch at Radisson Blu  hotel on 30th July 2025.[Benard Orwongo,Standard]

The government is set to miss out on billions in tax revenues from the alcoholic beverage sector, driven by lower sales, if a proposed policy on alcohol consumption becomes law.

Manufacturers argue that the policy by the National Authority for the Campaign against Alcohol and Drug Abuse (Nacada) will shrink alcohol sales in formal outlets, thereby reducing tax revenue.