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A customer's love language is trust in a word full of promises

To build trust, offer a loyalty reward tailored to a customer's purchase history, as the customer shares a detailed review or refers friends, indicating stronger trust. [iStockphoto]

Trust, they say, is earned when actions meet words.

Longevity in business is all about building lasting relationships, and relationships do not just happen; they require a lot of effort to cultivate.

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