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Kenya on Wednesday launched the Route to Market Strategy 2025-2027, designed to position the country as a globally competitive exporter of high-quality and sustainable goods.
Juma Mukhwana, principal secretary in the Ministry of Investments, Trade and Industry, told journalists in Nairobi, the capital of Kenya, that the blueprint calls for the expansion of the export footprint beyond traditional destinations by leveraging instruments such as the African Continental Free Trade Area to unlock new and underutilized markets.
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