Without delivering, State efforts to build its image will be in vain

President William Ruto at Lumumba Estate Affordable Housing in Kisumu. [Michael Mute, Standard]

"Image is everything". Despite this saying, it is practically impossible to display a flawless image by an individual, corporation or a government. This is because of the varied factors at play in determining which image is on display at any given time.

Public relations, a branch of communication classifies image into five types namely, current, wish, multiple, mirror and corporate. Despite efforts to have a desirable image, the current regime is unable to display an image that rhymes with its manifesto and the aspirations it gave to the many people who voted for it. Image management is an important duty in a situation where expectations are not met due to over promising and eventual under delivering.