The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
CEO Kenya Airways Allan Kilavuka address during KQ sponsorship of Safari Rally drivers ahead of world safari rally to be held in Naivasha, Kenya. June 9, 2021. [File, Standard]
Africa is disproportionately represented statistically, particularly in terms of social and economic progress. These metrics depict Africa as significantly underserved. For example, the percentage of global airline passengers in 2023 was only 2.9 per cent in Africa compared to 26 per cent in Europe and 46 per cent in the Middle East. To contextualise this, Africa's population is 18 per cent of the global population. The same can be said of the continent's share of cargo uplifted. It is a fraction of the global total.
Two important facts may help Africa and, specifically, Kenya improve this statistic. The first is that Africa needs to scale up its aviation assets to support growth in the continent. This entails significant increases in the sizes of airports, airlines and operators. The second is that aviation players need to work closer together in order for the ecosystem to function seamlessly. This way, more benefits are derived from a better-functioning ecosystem focusing solely on aviation users or customers.
Premium Article
Get Full Access for Ksh299/Week.
Uncover the stories others won't tell. Subscribe now for exclusive access.
Stand With Bold Journalism.
Stand With The Standard.
Journalism can't be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.