The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Building a strong brand is not about immediate success but about creating lasting relationships and making a meaningful impact that endures over time. [iStockphoto]
Over the past 30 years, I have had the privilege of working with leading brands, including a prominent public institution, East Africa's largest bank, and currently, Jubilee Insurance. Throughout these experiences, I have witnessed first-hand the intricate process of building strong brands that stand the test of time.
It's a journey marked by strategic foresight, creative innovation, and unwavering dedication.
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