Transformational communication for sustainable change

Stephen Kimotho, Assistant Professor of Health Communication at USIU-Africa. [File, Standard]

In today's digital age, dominated by social media platforms, many communication professionals, including those in the development sector, have become fixated on online metrics such as likes and shares.

However, this emphasis on popularity often obscures the true potential of communication as a catalyst for social change - a tool capable of effecting transformational influence within society.