The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Data-driven decision-making is a strategic imperative. [iStockphoto]
In a world swamped with information, the saying "In God we trust, all others must bring data" resonates more than ever.
This old proverb, often attributed to the business world's analytical mindset, underscores the importance of relying on empirical evidence rather than mere intuition or tradition.
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