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The impact of artificial intelligence on the film and creative industry

By Nzola Miranda | Jan. 9, 2024

**Nzola Miranda is the Managing Director of MultiChoice Kenya.**

The creative industry is undergoing a remarkable transformation as the influence of cutting-edge technologies - such as artificial intelligence (AI), augmented reality, virtual reality (AR/VR), and blockchain - begins to manifest its impact.

While AR/VR and blockchain are revolutionising content consumption and providing content creators with newfound control and monetisation opportunities, AI is orchestrating a comprehensive overhaul of the creative content value chain.

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