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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
It is a make or break for President William Ruto's United Democratic Alliance (UDA) as it prepares to hold countrywide grassroots elections that most parties have either shunned, or tried and failed.
In his quest to build a behemoth political machine that he envisages to last at least 100 years, Ruto faces a dilemma on how to deal with fringe parties that supported his presidential bid in 2022 but have refused to fold.
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