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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Economic uncertainty, job losses, and salary cuts are pushing more families into the lower end of the hourglass as they trim expenditure. As this happens, many consumers are trading down in a bid to save money, making innovation imperative for brands to make their products more
attractive.
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