The rapid adoption of new payment technologies such as contactless and e-commerce has changed spending both online and offline. However, it has also led to a rise in fraud and cybercriminal activity, highlighting the need for a comprehensive approach to building and maintaining trust among all stakeholders.
Visa's recent Central and Eastern Europe, Middle East, and Africa (CEMEA) Security Summit, held in Dubai, brought together over 200 financial institutions, merchants, payment service providers, media representatives, and industry thought leaders to discuss the future of trusted digital money. The Summit's theme was "Trust 360," reflecting on Visa's approach to earning trust through consistent and sustained efforts to protect customer data and ensure their financial well-being.