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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Pricing is one of the best ways to drive cash. One of the reasons we get pricing wrong is that we fail to understand that we are selling to people. This is even for those selling business-to-business.
You are not selling to a company but rather to a person selling a person. And one of the things we know is people are not logical; they are psychological.
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