The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Tiffany Haddish recently embraced eco-friendly fashion at The Academy Awards. [Courtesy]
Red carpets have often been criticised for being wasteful and unsustainable. This is mostly because some celebrities only wear an outfit once and never dare to repeat it.
Some celebrities have chosen to be fashion eco-friendly. Tiffany Haddish and Jada Pinkett Smith recently embraced this fashion at The Academy Awards.
Zendaya, Priyanka Chopra, Cate Blanchett among others are some of the notable names who have embraced this kind of fashion before.
One company has made it its mission to make the red carpet a sustainable space. The Red Carpet Green Dress is a women-led global change-making organization bringing sustainability to the forefront of conversation and action within the global fashion and apparel industry.
The company which is in partnership with the annual Academy awards works toward pushing environmental and social sustainability fashion to the ground.
This is part of what the Red Carpet Green Dress does. Making celebrities embrace eco-friendly gowns.
While there are so many myths surrounding sustainable fashion, the whole idea of this kind of fashion is to create awareness, education and finding new ways in the industry to influence the designers` approach and the red carpet.
How do sustainable designs work?
According to Samata Pattison, Red Carpet Green Dress CEO, they always ensure to have high levels of sustainability.
“The process includes reducing the waste of textile processes which do not have a negative impact on biodiversity, certified eco-friendly, organic or recycled materials, a reduction of greenhouse gas emissions and water usage, as well as the usage of botanical or low-impact dyes to process textiles”, she says.
Pattinson further insists that conversations surrounding sustainable fashion should take place for people to understand it better.
With the world going in the eco-friendly direction, many stylists and designers have now embarked on creating sustainable pieces.
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
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