Patients want to feel taken care of, so how a patient perceives a healthcare provider based on their in-person and online experiences can greatly affect the provider’s bottom line. In this digital era, patients are becoming more informed on healthcare services, patient rights and numerous alternatives. If hospitals and other healthcare services are able to showcase empathy and compassion towards their customers through their interactions, they will feel genuinely valued and would prefer to stick with that healthcare provider for all their healthcare needs.