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Corporates stand to gain when they invest in sports and games

King Kyree of USA (left), Ferdinand Omanyala (centre) and Trayvon Brommel of USA battle in 100m final during The Kip Keino Classic-World Athletics Continental Tour 2021 at Kasarani Stadium, Nairobi, on September 18, 2021. [Stafford Ondego, Standard]

Last weekend Kenya hosted one of the most exciting global athletics competitions – the Absa Kip Keino Classic, the final meeting of this year’s World Athletics Continental Tour at the Moi Sports Complex, Kasarani.

The fete brought to Kenyan soil some of the world’s top athletes across various disciplines, including sprinters Justin Gatlin and Trayvon Brommel, as well as Olympics gold medalist El Bakkali.

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